It saddens my heart to say that Essence beauty box is coming to an end! I got an email yesterday at 3:13 pm ET that the Essence Magazine’s monthly subscription beauty box was coming to an end with September being the last box. I mention the time because earlier that day, I had written a blog post proclaiming how much I loved the subscription box and it was scheduled to go live today.
As a bit of background if you are not familiar with subscription boxes, they are curated monthly subscriptions of beauty or hair samples that get delivered to your house every month. Birchbox is the grand dame of the subscription box genre. These days, there is a subscription box for EVERYTHING including food, clothes, pets, etc.! Even celebrities have gotten in on the action including Kate Hudson’s Fabletics and Giuliana Rancic’s FabFitFun
I was beyond excited when Essence announced the launch of their own box for women of color. And while there are a million beauty boxes out there, very few of them cater to women of color.
The products in the Essence beauty box where really great! You actually got a generous amount of product and they made sense (sorry, but if you have natural hair like I do, you go through half a bottle of conditioner and traditional sample sizes just will not do).
So RIP Essence Beauty Box, I hope another comes along soon to make up for this void!