For the first time in the company’s history, MAC has entered into a long term partnership with a celebrity. Starting this year, MAC and singer Rihanna will collaborate on four different beauty collections. This is quite the departure for the for Estée Lauder owned MAC. Typically, MAC partners with celebrities for a one-off Viva Glam product, as they have done in the past with Lady Gaga, Ricky Martin and Nicki Manaj.
The product line “RiRi Hearts MAC” will debut with a signature lipstick RiRi Woo, inspired by the singer’s favorite M.A.C. red lipstick Ruby Woo.
RiRi Woo will be sold at her summer concerts, online and will also include each of the collections. The summer collection is set to also include a new shade of Luster Drops, a powder blush duo and two more lipsticks.
The fall collection will have 16 products including four lipsticks, a Lipglass version of RiRi Woo, two multi-shade eyeshadow palettes and false lashes.
The holiday collection will add 10 more items like nail polish, a makeup bag and even more lipsticks. Both the fall and holiday collections will be sold in MAC stores.