Be still my heart! Yup, just as the header said, Sephora is launching a subscription box! So really, what has taken them so long! You are all my people, so I know you are well aware of Birchbox! Well, our beloved Sephora will be competing with the subscription box giant.
The service will be called “Play! by Sephora” and will roll out in limited edition this September and will be available nationwide in 2016. For $10 a month, subscribers will get five deluxe samples of beauty products a month!
The first box is themed around “Uncovering The Essentials,” and will include: Sephora Collection Rouge Infusion lip gloss in Peony, Marc Jacobs Beauty gel crayon eyeliner in Blacquer, Ole Henriksen Sheer Transformation Face Crème, Bumble and Bumble’s Hairdresser’s Invisible Oil and Glamglow Supercleanse facial cleanser.
The service launches in September 2015 in three test markets (Boston, Cincinnati and Columbus, Ohio).
I can’t wait to get my hands on this subscription box! I figure I already spend like half my paycheck there, what’s another $10!